Effective Date: June 01, 2020
Sea Wall AutoBody & Paint Ltd. ("we," "us," or "our") operates the website seawallautobody.ca (the "Website"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit our Website, use our services, or interact with our Google Ad campaigns. We are committed to protecting your privacy and handling your personal information responsibly, in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy laws.
1. What is Personal Information?
Personal information is any information about an identifiable individual. This includes, but is not limited to, your name, address, email address, phone number, and any other information that can be used to identify you.
2. Information We Collect
We collect information in two main ways:
- Information You Voluntarily Provide:
- Contact Information: When you fill out a contact form, request a quote, or otherwise communicate with us, you may provide us with your name, email address, phone number, and details about your vehicle or service needs.
- Appointment Details: If you book an appointment online or by phone, we collect information necessary to schedule and confirm your appointment.
- Communications: When you send us emails or other communications, we may retain those communications to process your inquiries, respond to your requests, and improve our services.
- Information We Collect Automatically (through Website Usage and Google Ads):
- Log Data: When you visit our Website, our servers may automatically record information that your browser sends. This "Log Data" may include your Internet Protocol (IP) address, browser type and version, the pages you visit, the time and date of your visit, the time spent on those pages, and other statistics.
- Device Data: We may collect information about the device you use to access our Website, including the device type, operating system, unique device identifiers, and mobile network information.
- Cookies and Tracking Technologies: We use cookies and similar tracking technologies (like pixels and web beacons) to track activity on our Website and hold certain information. Cookies are small data files stored on your device. We use them for purposes such as:
- Essential Website Functionality: To enable core features and services on our Website.
- Analytics: To understand how visitors use our Website, measure performance, and identify areas for improvement. This may involve Google Analytics, which collects data on user behaviour in an aggregated and anonymized form where possible.
- Advertising and Remarketing: To serve relevant advertisements to you on other websites and platforms (including through Google Ads) based on your past visits to our Website. This means Google may show our ads on sites across the Internet.
3. How We Use Your Information
We use the collected information for various purposes, including:
- To Provide and Maintain Our Services: To offer auto body repair services, respond to your inquiries, schedule appointments, and fulfill your requests.
- To Improve Our Website and Services: To understand how our Website is used, identify popular content, and make improvements to user experience and service offerings.
- For Marketing and Advertising:
- To send you promotional communications, special offers, or newsletters if you have consented to receive them.
- To display targeted advertisements to you through Google Ads and other platforms. This involves using data collected through cookies to create audience segments for remarketing campaigns.
- To Comply with Legal Obligations: To meet legal and regulatory requirements.
- For Security and Fraud Prevention: To protect the security and integrity of our Website and to detect and prevent fraudulent activities.
4. How We Share Your Information
We may share your personal information with third parties in the following circumstances:
- Service Providers: We may share your information with third-party service providers who perform services on our behalf, such as website hosting, analytics, marketing, and payment processing. These service providers are obligated to protect your information and only use it for the purposes for which we disclose it to them.
- Google Ads: As part of our Google Ads campaigns, certain data (such as website visit data and conversion information) is shared with Google to facilitate ad targeting, measurement, and optimization. Google's use of this data is governed by the Google Privacy Policy and Google Ads policies. We do not share personally identifiable information like your name or email with Google for advertising purposes unless you explicitly consent (e.g., if you click "tap to call" on an ad that shares your number with us).
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of the transaction. We will notify you if such a transfer occurs and if it results in a different privacy policy.
5. Consent
We collect, use, and disclose your personal information with your consent, except where otherwise permitted or required by law. Your consent can be express (e.g., ticking a box) or implied (e.g., providing your information to receive a service).
You have the right to withdraw your consent to the collection, use, or disclosure of your personal information at any time, subject to legal or contractual restrictions and reasonable notice. Please note that withdrawing your consent may impact our ability to provide you with certain services.
6. Cookies and Your Choices
Most web browsers are set to accept cookies by default. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Website.
You can manage your Google Ad preferences and opt-out of personalized ads by visiting Google's Ad Settings: https://adssettings.google.com/
You can also manage many companies' cookies used for online advertising via consumer choice tools created under self-regulation programs, such as:
7. Data Security
We implement reasonable physical, technical, and administrative safeguards to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.
8. Retention of Your Information
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Once your information is no longer needed, we will securely dispose of it or anonymize it.
9. Your Rights
Under PIPEDA, you have certain rights regarding your personal information, including:
- Right of Access: You have the right to request access to the personal information we hold about you.
- Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
- Right to Withdraw Consent: As mentioned above, you can withdraw your consent at any time.
To exercise any of these rights, please contact us using the contact information provided below. We may ask for specific information from you to help us confirm your identity and ensure your right to access your personal information.
10. Third-Party Websites
Our Website may contain links to other websites that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any third-party websites you visit.
11. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically for any changes.
12. Contact Us
If you have any questions about this Privacy Policy, our data practices, or if you wish to exercise your rights, please contact our Privacy Officer at:
Sea Wall AutoBody & Paint Ltd.
1650 Broadway St #116
Port Coquitlam, BC V3C 2M8
seawallautobody@shaw.ca
(604) 475-3299
